I’m going to tell you something I realized a long time ago. A realization I came to about fifteen years ago when I was at the end of my rope and ready to give it all up. The consult model doesn’t work. It breaks my heart to see other practitioners working like this now. Health professionals using the insurance consult to follow-up model are strapped down to the chair in their office, burnt out, and their income and business profitability are limited. These practitioners want to help people, but you can only run a business and live this way for so long before you’re ready to throw in the towel. Instead of consults, burnout and limits to income and patient outcomes, other successful functional medicine practitioners and I use programs. A program allows you to get excellent patient outcomes, scale your business and free up your time. The program-style business model still has one-on-one sessions to build relationships with patients, but it also has:
- Group sessions
- Support chats
- Support desk communication
- Start with 2 to 5 people These may be family, friends, existing patients, or even people from your current waiting list. This smaller starting group allows you to set up and iron out systems without getting overwhelmed.
- Build your content one week ahead While you will likely start with a basic framework, your starting clients will help you refine and personalize the program content and pace.
- Create community Community is the secret sauce to getting great patient outcomes. Research has repeatedly shown that community and group support can make all the difference in people reaching health goals.